To celebrate the release of the Uproar Spectra, SSG launched a 4 day, 4 city series of Basketball runs with some of the top local players in every city. These players included NBA players such as Flip Murray and Kenny Satterfield, and street ball legends like Paul McPherson and Aaron Owens. Through these runs, we seeded over 60 of the most influential local Basketball players with head to toe Puma gear, with the Uproar Spectra as the highlight of the offering. 

Additionally, we photographed the entire run, did video recaps of each city, as well as an overall recap, and did a super stylized photoshoot with some incredible photos showing off the sneakers. 

Finally, in support we organized a targeted social seeding of the some of the biggest stars of Basketball’s social media community. Such as @bonecollector, @lethalshooter, @ bdotadot5, all of whom have 7 figure followings.