Teenage Mutant Ninja Turtles: The good folks behind the Teenage Mutant Ninja Turtles contracted us to rebrand the TMNT heroes and villains into the Verge Culture.
INSIGHT: The Verge Culture consist of connected early adopters, that are tastemakers that lead the consumer market in music, technology, and most importantly Fashion and Lifestyle. They have an affinity with the 80’s and 90’s which aligns them well with the TMNT property. They are attracted to Pop Art at large scale such as Graffiti, and their opin- ions are often validated by authentic cultural icons such as Ron English, Tristan Eaton and others.
IDEA: Leverage Stadium Status’ relationships with the most recognizable artists in Pop Art (Ron English, Tristan Eaton, Travis Louie and David Flores) to reinterpreted TMNT char- acters with their individual creative visions. Bring the project to directly to Verge Culture hot spots in the form of public murals across the US and in the UK. Then amplify the cam- paign with product collaborations with industry leading brands such as Fila and FLuD watches.
IMPACT: Over $700,000.00 of TMNT Collaborative product was sold. Over 500,000 people viewed the Murals created by Tristan Eaton and David Flores. Over 1 Million media impressions were gathered in relation to the campaign.