For the SS’16 season, global sneaker brand PUMA re-introduced the basketball shoe, the Sky II Hi as a lifestyle sneaker. First introduced in 1980, the iconic Sky II Hi is the classic PUMA Basketball shoe. Featuring a full-grain leather upper and Velcro closure strap for optimum fit, it has everything court players are looking for from style to functionality. For the 2016 iteration, PUMA want to concentrate on the lifestyle and fashion elements of this classic silhouette.
Stadium Status collaborated with lifestyle photographer Derick G to travel to 4 markets and shoot 4 different creatives that exude Lifestyle in their own fields for a unique social media campaign merging Lifestyle and Basketball: World renown hip hop producer Sonny Digital, global sneaker connoisseur Mayor, the largely successful singer Makonnen, and legendary DJ and turntablist, DJ Craze.