Nickelodeon entrusted us with an 18 month Lifestyle Marketing collection centered around their Flagship character property: Spongebob Squarepants.
INSIGHT: Although Spongebob is a property whose core consumer base is in the youth market, Spongebob has long been popular among many older style icons who still have an affinity towards the character.
IDEA: Leverage Stadium Status’ relationships with some of todays leading style influnc- ers to reinterpret the property through fashion, thereby validating the relevance of the Spongebob property to Millenials and Verge Culture. Highlights include collaborations with Pharell X Ice Cream, Theophilus London X LVRS, Vashtie Kola X FLuD, Jeremy Scott L’Amour Supreme X Mishka, Dinosaurs Must Die X Commune, Marcus Troy X Palladium Boots.
Amplify the program with influencer seeding, themed events and retail activations across the country.
IMPACT: The first two releases, LVRS x Spongebob and Icecream x Spongebob, received attention from major fashion and music press outlets such as Complex, Mtv Style, Bill- board, Hypebeast and XXL. To date the campaign has gathered over 1.2 Million media impressions and has reintroduced Spongebob as a relevant and cool property to a new demographic.