We had the chance to coordinate this collaboration between FLüD& the NBA, releasing custom timepieces for all of our favorite teams. Each design showcases the team logo on the dial, with various colors dedicated for each franchise. Along with the watches we were also able to deliver micro jewelry pendants with team logos, the association logo and the championship trophy. This is part of an ongoing collaboration and the pieces can be found anywhere from Urban Outfitters to the BK Nets Arena. We have also partnered on retail based activations with the NBA during All Star Weekend.