We had the opportunity to connect heritage italian sneaker brand FILA with Nickelodeon for a sneaker series with Teenage Mutant Ninja Turtles. For this amazing collaboration we held an event at Hotel Chantelle featuring celebrities and special guest DJ: Grammy winning hip hop producer Just Blaze.
Personal hard invites were hand delivered across the tristate area for each VIP guest by two female hostesses dressed as Pizza Delivery girls. The special invites were package in mini customized pizza boxes along with a FILA x TMNT promo shirt and a high value custom USB drive that was also used as the special VIP “Wristband” for the event. To cap off the collaboration the brands linked up with NYC’s own DJ Soul to release a mixtape inspired by the Music and Fashion in the 80’s & 90’s, paying homage to FILA’s and TMNT’s heyday.