Fanlime partnered with star running back Marshawn Lynch of the Super Bowl Champion Seattle Seahawks to collaborate on his brand, BEASTMODE.
The project had three goals:
- Design an elevated, exclusive and limited edition capsule collection in collaboration with relevant fashion brands.
- Increase awareness for the Beastmode brand through social media and earned media with influential lifestyle publications.
- Deliver a quick strike campaign that realized $10k in revenue.
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