Created in 1928, Mickey Mouse has become the iconic character that has branded the Walt Disney Company. His presence remains strong throughout the world as the leader of the Disney Character lineup. Mickey’s unmistake- able silhouette, white gloves, and spotted shorts, keep Mickey’s ranking at the top amongst a large market of character brands.
Disney approached us to bring the “Cool Factor” to the brand and re-introduce them to our demographic. We handled multiple Watches and jewelry for such properties as Classic Mickey Mouse, Muppets (for the theatrical movie release) and A Nightmare Before Christ- mas. We secured top tier press and media coverage for all of the associated collabora- tions as well as retail launches on Karmaloop.com, Drjays.com and UrbanOutfitters.com