For their relaunch into the apparel and footwear market, basketball brand Above the Rim reached out to us to create a custom collaborative watch as well as handle their event production for an exclusive NYC event.
A special commemorative event was held on at W.I.P Nightclub in downtown NYC. 100 special guests received their own edition of the piece. Friends from media outlets such as LTD, Complex, XXL, SLAM, The Source, Vice, and Vibe Magazines were in attendance. In addition, numerous tastemakers and trend setters were in at- tendance and the press coverage was also handled by our team.