Work

With the reemergence of the old school 90’s Nickelodeon properties such as Rugrats, Keenan and Kel, Slime and more coming back into the forefront via the Nickelodeon SPLAT! TV programming block, Nickelodeon wanted to partner their beloved Rugrats brand of characters with an iconic apparel brand that would really get parents and kids excited. Enter none other than the Footwear News Retailer of the Year award winner, KITH. The collaboration featured unisex adult and children’s apparel (sweaters, tees, hoodies, hats and more) and was first teased on the runway during NYFW at the inaugural KITH Fashion Show in September. The collection hit all of KITH’s doors this past November and quickly sold out in a matter of minutes. Press ran the gamut from Hypebeast to Vogue to Complex, to Esquire to HighSnobiety and more. The launch of the collection was capped off with a Saturday Morning Cartoon Event at the Brooklyn location featuring real life Rugrats characters, a special Rugrats themed KITH Treats menu, and some of the coolest kids and parents that NYC has to offer.

At this past NYFW, one out-of-this-world collaboration took center stage when Jeremy Scott partnered up with Nickelodeon to launch the SLIME CITY capsule. This was the first apparel project that Nickelodeon had ever launched with one of their most famous properties, and they wanted to make sure that it partnered with one of the biggest names in the fashion world. Featuring buildings covered in slime printed on dresses, cashmere sweaters and more. Press ranging from NYMag to Vogue.com to Vanity Fair and more top tier fashion outlets covering red the runway show and collection as well.

This past February ’16 NYFW featured one collaboration project that was the talk of the runways: Jeremy Scott took Nickelodeon cartoon legends Ren & Stimpy into outer space and to the wild, wild west! Jeremy Scott featured both Ren & Stimpy on a collection of womenswear featuring skirts, cowboy boots, old western leather jackets, and more on the runway at Moynihan Station, the home for the biggest runway shows during New York Fashion Week. The project received features in multiple high fashion and digital media platforms including: Vogue Vogue France Vogue Italia Teen Vogue Daily Mail Daily Beast WWD Elle Daily Front Row NY Post InStyle NYTimes NY Mag Buzzfeed W Magazine and many more The collection is available globally at JeremyScott.com and finer retailers starting August 2016.

This year, the top rated streetwear tradeshow in the world, Agenda, travelled to Miami for the first time. Hialeah, Miami’s own Derick G welcomed the Agenda Tradeshow with open arms to the inaugural Agenda Miami show. Featuring a ’74 Chevy, sand straight from South Beach, beach chairs and more, Derick G constructed a photography installation that truly exuded “Welcome to Miami-Dade County”. Agenda VIP’s, brands and attendees all had an opportunity to be shot by Stadium Status client Derick G at the installation throughout the show. Having worked with everyone from Lil Wayne to LeBron James to DJ Khaled and more, Derick made sure to make Agenda’s first foray into Miami as memorable as ever with the installation.

The team at Carton Network contacted us with one goal in mind: Having a high end collaboration to announce the re-launch of the PowerPuff Girls series. With that task at hand, what better person and brand to collaborate with than Jeremy Scott and Moschino? This project was the a huge hit at the Milan runway for the Moschino show in Fall ’15.  Jeremy Scott is widely regarded as one of the top designers in the world of couture fashion. Here we were able to bring the PowerPuff Girls front and center to Milan Fashion Week and on the runway in front of the most extensive list of global fashion media. The collection centered around bathing suits, accessories, bags, outerwear, and apparel. The collection received features in multiple high fashion and digital media platforms including: Vogue  InStyle  NYTimes  Fashionista  NY Mag Marei Claire Elle Buzzfeed Pop Sugar, and dozens more The collection is available globally at Moschino stores and finer retailers starting February 2016.

For the SS’16 season, global sneaker brand PUMA re-introduced the basketball shoe, the Sky II Hi as a lifestyle sneaker. First introduced in 1980, the iconic Sky II Hi is the classic PUMA Basketball shoe. Featuring a full-grain leather upper and Velcro closure strap for optimum fit, it has everything court players are looking for from style to functionality. For the 2016 iteration, PUMA want to concentrate on the lifestyle and fashion elements of this classic silhouette. Stadium Status collaborated with lifestyle photographer Derick G to travel to 4 markets and shoot 4 different creatives that exude Lifestyle in their own fields for a unique social media campaign merging Lifestyle and Basketball: World renown hip hop producer Sonny Digital, global sneaker connoisseur Mayor, the largely successful singer Makonnen, and legendary DJ and turntablist, DJ Craze.

We partnered with HBO to handle the Red Carpet needs for their latest soon-to-be iconic original series, VINYL. VINYL is executive produced by Mick Jagger and Martin Scorcese and is based in the early 70’s music scene. The show stars none other than Bobby Carnavale and Olviia Wilde. For the premiere, HBO wanted something that felt like early 70’s NYC. Something specific that captured the grunge and grime of that era’s New York City. Stadium Status partnered up one of the most respected and renowned graffiti artists that NYC has ever produced: KEO. HBO launched an instagram contest where KEO would tag the VINYL brick wall with all of the winners’ names and the brick wall would be featured on the Red Carpet premiere for the show. The rest, as they say, is history.

Stadium Status created a canvas with Fila for Project Cobalt and the downtown NYC creative and Influencer, Dice The God. Project Cobalt is a Pepsi brand collective that provides creatives in film, fashion, and technology with a platform to showcase their work. Dice The God crafted this luxurious take on the time-honored Original Tennis silhouette and is built with a mix of animal textures such as croc and snake and a gum outsole.    Project Cobalt approached us with the task to merge a leading figure in the downtown creative scene with a leader in the footwear world. Thus, the Project Cobalt X FILA X Dice The God shoe came to be.

This project was the focal point of the Spongebob Collaborative series. Jeremy Scott is widely regarded as one of the top design- ers in the world of couture fashion. Here we were able to bring Spongebob front and center to Milan Fashion Week and on the runway in front of the most extensive list of global fashion media. The collection centered around bathing suits, accessories, bags, outerwear, apparel and footwear. Media coverage included but was not limited to: MTV, Highsnobiety, TIME, Telegraph, Examiner, Stupid Dope, NYMAG, Daily Mail, NY Times, Man Repeller, Oyster Mag, LA Times, TheGuardian, Elle Canada, Fashionista, Cosmopolitan, Fashion Magazine, STYLE, TrendHunter, LuckyMag, Elle, NY Times, NY Mag, Fashionista.com, Style, LA Times, Elle UK

Nickelodeon entrusted us with an 18 month Lifestyle Marketing collection centered around their Flagship character property: Spongebob Squarepants.   INSIGHT: Although Spongebob is a property whose core consumer base is in the youth market, Spongebob has long been popular among many older style icons who still have an affinity towards the character. IDEA: Leverage Stadium Status’ relationships with some of todays leading style influnc- ers to reinterpret the property through fashion, thereby validating the relevance of the Spongebob property to Millenials and Verge Culture. Highlights include collaborations with Pharell X Ice Cream, Theophilus London X LVRS, Vashtie Kola X FLuD, Jeremy Scott L’Amour Supreme X Mishka, Dinosaurs Must Die X Commune, Marcus Troy X Palladium Boots. Amplify the program with influencer seeding, themed events and retail activations across the country. IMPACT: The first two releases, LVRS x Spongebob and Icecream x Spongebob, received attention from major fashion and music press outlets such as Complex, Mtv Style, Bill- board, Hypebeast and XXL. To date the campaign has gathered over 1.2 Million media impressions and has reintroduced Spongebob as a relevant and cool property to a new demographic.

For this collaboration we did a 30-day retail store and web takeover of the BBC/Ice Cream store in SOHO and on bbcicecream.com. The capsule debuted on Sept 10th during the heart of fashion week and included an appearance from Pharrell to hundreds of fans at the store. The day was picked up by major media outlets and half of the capsule sold out on Day One.

This collaboration centered on two apparel pieces with Spongebob and a kickoff event at a private estate in South Hampton, NY. 125+ Guests (including Artists such as Stalley and Melanie Fiona as well as media outlets from Rolling Stone, GQ, Hypebeast and more) were in attendance at the event. We curated the event to include not only an epic live performance by Theophilus, but also a private media room where TL conducted interviews on his collaboration with Spongebob. Guests lounged poolside or played life size chess and other games on the massive 4 acre property. Sounds were provided by legendary hip hop group A Tribe Called Quests own member, DJ Ali Shaheed . The LVRS brand is owned by the amazing vocalist Theophilus London. Hailing from Brooklyn and recognized from his collaborations with Del Toro, Cole Haan, and being considered as a muse by none other than Karl Lagerfeld, Theophilus started his own apparel brand, LVRS in 2012.

CONS by Converse: CONS hired us to execute an in-store launch activation campaign for the CONS collection centered around a 7 city US campaign for their iconic retro Aerojam shoe. The program consisted of having a top tier Hip Hop act doing an in store event in each city over a 48 hour timespan. 7 cities, 7 artists, 7 retailers, 48 hours, 1 shoe. Insight: The CONS Aerojam was affectionally known as the “Grandmama’s” during its initial release in the mid-90’s. With this iteration of the shoe, CONS could not take advantage of the original branding elements behind the mid-90’s marketing campaign so we had to direct the consumer towards the lifestyle elements of the shoe. Idea: It is well known that Basketball, Video Games and HipHop are all married at the hip, thus, MAS partnered with each of CONS’ major regional retailers to bring a great release date event to each of the 7 retailers. Retailers include: Shoe City in DC, Jimmy Jazz in Harlem, Shoe Palace in Las Vegas, City Gear in Atlanta, Villa in Chicago, Ubiq in Philly, Sheikh Shoes in LA. Each retailer received a customized event focusing on either a Rap Battle or Video Games and centered around the Aerojam Release. The Rap Battles were labeled “ CONS 16 BARS”and the winners of LA, NYC, ATL and LV were all flown to NYC at a later date to record their own exclusive track at the CONVERSE RUBBER TRACKS STUDIOS. Stadium Status was able to leverage its relationships with some of todays leading Hip Hop acts such as Pusha T, Juelz Santana, Stalley, Joe Budden, Sage the Gemini, Jim Jones and Crooked I in order to secure their participation in the 7 city program. MAS also brought forward Mobile Units in 3 of the cities for 7 days pre and post the localized event to garner local attention from the consumer. Each unit was equipped with a Mobile Portrait Studio and we engaged pedestrians to take photos and post on their social media as well. Finally, we interacted with the top Hip Hop station in each city and handled artist drops and media buys for each radio station to further drive awareness to the local events. Impact: The project was able to garner close to 30MM impressions from a media coverage and social media perspective. Each of the artists engaged the social media aspect of their partici pation and that went a long way in amplifying the message that the CONS Aerojam sneaker is both embraced by the Hip Hop community and is a forced to be reckoned with in the OG Retro craze that the young urban consumer is after. CONS plans to release more iterations/colorways of the shoe during ’14 and ’15. Each of the retailer accounts were well satisfied with Stadium Status’s performance and the client’s expectations were exceeded.

To help celebrate the 50th Anniversary of the iconic Grateful Dead, Warner Music Group reached out to us to assist with their retail presence for a historic 5 days in Chicago. In less than 3 weeks time, we mobilized 2 full size sales trucks with 8 sales associates to travel throughout the city of Chicago selling Official Grateful Dead merchandise to the tune of over $70k in sales. This was a resounding success for all parties involved.

Looking up the definition of the word “collaboration” and you will receive the following: “the action of working with someone to produce or create something.” This holds true when looking at the relationship between FILA x FLüD x Mayor, a trio-force of lifestyle brands coming together and creating something, which reflects the consumer today. This holiday season the all three parties created a unique denim capsule featuring the Original Tennis, bucket hat, and backpack. The Original Tennis dons a denim upper with a leather flag and crisp gum bottom. Much like the shoe, the MAYOR Backpack is made of premium denim and feature red stitching to mimic the selvedge intricacies found in premium denim jeans. The backpack is capa- ble of fully storing and protecting the pair of FILA’s as you travel from, commute to, and run around your town. This collection was released exclusively in NYC at the legendary ALIFE.

We had the opportunity to connect heritage italian sneaker brand FILA with Nickelodeon for a sneaker series with Teenage Mutant Ninja Turtles. For this amazing collaboration we held an event at Hotel Chantelle featuring celebrities and special guest DJ: Grammy winning hip hop producer Just Blaze. Personal hard invites were hand delivered across the tristate area for each VIP guest by two female hostesses dressed as Pizza Delivery girls. The special invites were package in mini customized pizza boxes along with a FILA x TMNT promo shirt and a high value custom USB drive that was also used as the special VIP “Wristband” for the event. To cap off the collaboration the brands linked up with NYC’s own DJ Soul to release a mixtape inspired by the Music and Fashion in the 80’s & 90’s, paying homage to FILA’s and TMNT’s heyday.

Teenage Mutant Ninja Turtles: The good folks behind the Teenage Mutant Ninja Turtles contracted us to rebrand the TMNT heroes and villains into the Verge Culture. INSIGHT: The Verge Culture consist of connected early adopters, that are tastemakers that lead the consumer market in music, technology, and most importantly Fashion and Lifestyle. They have an affinity with the 80’s and 90’s which aligns them well with the TMNT property. They are attracted to Pop Art at large scale such as Graffiti, and their opin- ions are often validated by authentic cultural icons such as Ron English, Tristan Eaton and others. IDEA: Leverage Stadium Status’ relationships with the most recognizable artists in Pop Art (Ron English, Tristan Eaton, Travis Louie and David Flores) to reinterpreted TMNT char- acters with their individual creative visions. Bring the project to directly to Verge Culture hot spots in the form of public murals across the US and in the UK. Then amplify the cam- paign with product collaborations with industry leading brands such as Fila and FLuD watches. IMPACT: Over $700,000.00 of TMNT Collaborative product was sold. Over 500,000 people viewed the Murals created by Tristan Eaton and David Flores. Over 1 Million media impressions were gathered in relation to the campaign.

We had the chance to coordinate this collaboration between FLüD& the NBA, releasing custom timepieces for all of our favorite teams. Each design showcases the team logo on the dial, with various colors dedicated for each franchise. Along with the watches we were also able to deliver micro jewelry pendants with team logos, the association logo and the championship trophy. This is part of an ongoing collaboration and the pieces can be found anywhere from Urban Outfitters to the BK Nets Arena. We have also partnered on retail based activations with the NBA during All Star Weekend.

KICKS USA is one of the top retailers of men’s women’s and children’s sportswear and footwear in the United States. Headquartered in Philadelphia, KICKS USA has grown to over 38 doors and is a leader in the Urban Specialty channel providing the latest Nike, Adidas, Puma, Timberland, New Balance, etc releases to their customers in the North East. KICK USA contacted Stadium Status with branding and conceptual needs to engage with their youth demographic. Some of the programs we have run for them include: 1. The KICKS USA SUV: We created a mobile experience for KICKS USA that was used for store openings, activations and as a presence in the street. We outfitted the car with giveaway materials and staffing to provide consumers with an engaging experience at every turn. 2. The KICKS USA Mobile Command Unit: With the success of the SUV, Kicks wanted to take this experience up a notch. Here, we launched a fully branded “food sized” truck for the summer of ’15. Kicks USA used the truck for consumer engagement at various events including summer basketball tournaments, Sneakercon NYC, Peace in the Streets, Grand Openings, and much more. 3. KicksKustomShop: We launched a customized shopping experience at Kicks locations where customers were able to leave the store with a customized t-shirt that employees would heat press various logos, names, numbers and more onto a branded Kicks USA tee. On a local level, this gave the consumer a product with a personal touch and it gave Kicks USA another way to be a part of their consumer’s lives, even after they left the store. 4. KICKS’ Oculus Rift: This has been a HUGE success on the consumer level. Here, utilizing the Virtual Reality platform Oculus Rift, we created a virtual store that the Kicks Marketing team can take on the road and give consumers at activations the full feel of being inside of a Kicks USA location. 5. K the KicksHead: KICKS USA wanted to have their own branded viral content. We produced a mini-series that was launched in conjunction with WorldStarHipHop.com on a fictitious character by the name of K the KicksHead. It was a funny take on the extremes that a sneaker head will go to to get his hands on the latest shoes. The series generated over 1 Million views.

One of the most iconic retailers in all of streetwear and footwear, UBIQ has solidified itself as a true retail presence in the US. Over the past 9 months, we have partnered with UBIQ to bring them exciting branding and apparel opportunities. From private label apparel, to event activations, to artist collaborations and more, we have helped to bring a focused brand marketing approach to UBIQ’s core and highly insightful customer.

Fanlime partnered with star running back Marshawn Lynch of the Super Bowl Champion Seattle Seahawks to collaborate on his brand, BEASTMODE.   The project had three goals: Design an elevated, exclusive and limited edition capsule collection in collaboration with relevant fashion brands. Increase awareness for the Beastmode brand through social media and earned media with influential lifestyle publications. Deliver a quick strike campaign that realized $10k in revenue. BEASTMODE is the official trademarked nickname and brand of Marshawn Lynch.The current line features branded basic apparel for men, women and youth and is available on Beastmodeonline.com.   BRAND COLLABORATIONS ICNY HALL OF FAME HIEROGLYPHICS FANLIME SHOP BEASTMODE LOOK BOOK Shot by contemporary photographerTasha Bleu. Modeled by prominent street wear personalities Eli Infante and Luii Badass in NYC

Created in 1928, Mickey Mouse has become the iconic character that has branded the Walt Disney Company. His presence remains strong throughout the world as the leader of the Disney Character lineup. Mickey’s unmistake- able silhouette, white gloves, and spotted shorts, keep Mickey’s ranking at the top amongst a large market of character brands. Disney approached us to bring the “Cool Factor” to the brand and re-introduce them to our demographic. We handled multiple Watches and jewelry for such properties as Classic Mickey Mouse, Muppets (for the theatrical movie release) and A Nightmare Before Christ- mas. We secured top tier press and media coverage for all of the associated collabora- tions as well as retail launches on Karmaloop.com, Drjays.com and UrbanOutfitters.com

We teamed up with HOT 97, the #1 station for Hip Hop and R&B in the Tri-State area to commemorate the 20th anniversary of HOT 97’s Summer Jam Music Concert. This proj- ect was to create something for the fans for supporting the last XX years of the legendary radio station. A portion of the HOT 97 Summer Jam XX ticket and collaborative watch sales proceeds went to benefit the Hip Hop Has Heart Foundation for local community programs and outreach initiatives. We received over 200+ radio mentions over a 4 month span beginning in May and ending in August.

Of the various luxury hotels throughout the world, the W Hotel stands alone in delivering an experience that separates them from most any competitor. Each of its international locations is inspired by its destination, mixing iconic designs with local influences; giving each hotel its own personality and style. The W Hotel is also known for their popular W store, its own per- sonal line of clothing, and home décor. The W Hotel was one of the premier retailers that carried our Tableturns watch and it quickly became a top seller among the W Hotels stores. FLüD came together with the W Hotel to create a personalized “W Hotel” Tableturns watch. It features a “W” sanded logo on the case back and colors by the W Hotel. The watch is sold exclusively only at W Hotels globally.

For their relaunch into the apparel and footwear market, basketball brand Above the Rim reached out to us to create a custom collaborative watch as well as handle their event production for an exclusive NYC event. A special commemorative event was held on at W.I.P Nightclub in downtown NYC. 100 special guests received their own edition of the piece. Friends from media outlets such as LTD, Complex, XXL, SLAM, The Source, Vice, and Vibe Magazines were in attendance. In addition, numerous tastemakers and trend setters were in at- tendance and the press coverage was also handled by our team.