Derick G was born and raised in Dade County, representing the city of Hialeah. Just using his camera, he turned something he did for fun into a cultural movement, documenting the biggest names in Sports, Music and Modeling, including Lebron James and Lil Wayne. Constantly setting trends, Derick has continued doing his thing on the corporate level, working with giants like Beats by Dre, Nike and Jordan Brand. 2015 is his biggest year yet, as he continues the development of his lifestyle brand “iae” and pushes forward on several other high profile projects.
Derick G with Lil Wayne and Baby.
Derick G with Lebron James after a game.
Fresh is a way of life. Born in 1972 in the Bronx during the dawn of Hip-hop, MAYOR has been addicted to fresh since the age of 10 when he spent his allowance on sneakers. Growing up on the streets in the birthplace of Hip-Hop, MAYOR made being fresh the central core of his entire life. Over the years, MAYOR has continued to buy sneakers and to date has amassed a collection of over 3000 pairs of the worlds rarest, most prized kicks. His primary focus is one of the most loved sneaker profiles of all time, the Nike Air Force 1. In the ultimate show of respect, Nike designed a custom 1 of 1 sneaker for MAYOR’s 1000th pair of AF1s.
Mayor chilling in his sneaker room.